Trainerize vs. Fitr (2026): The Battle of Hidden Fees

In the competitive landscape of personal training software, Trainerize and Fitr are two popular choices for coaches looking to scale their business. However, both platforms come with a significant catch that can eat into your profits: hidden fees.

• Trainerize lures you in with a low base price, only to charge you for every essential feature through a confusing maze of add-ons.
• Fitr takes a different approach, charging a 5% transaction fee on every dollar you earn, effectively taxing your growth.

So, which is the lesser of two evils? This comparison will dissect the two pricing models to help you understand the true cost of each platform.

Pricing Models: A Clash of Philosophies

Your choice between Trainerize and Fitr comes down to which fee structure you dislike less: paying for features or paying for transactions.

The Trainerize Add-On Trap

Trainerize's strategy is to make its base plans seem affordable, but the moment you need to run your business professionally, the costs stack up. Want to take payments? That's an add-on. Need automation? Add-on. Advanced nutrition? Add-on. For a typical trainer, the real monthly cost quickly balloons to over three times the advertised price.

The Fitr Transaction Tax

Fitr's model seems simpler, but it can be even more costly in the long run. A 5% fee on your revenue means that the more successful you become, the more you pay. This "growth tax" can amount to thousands of dollars per year that go directly to the software company instead of into your pocket.

The Verdict: Two Flawed Models

Ultimately, both platforms present a frustrating choice for ambitious trainers:

• Choose Trainerize if: You have very few clients and only need the most basic features, and you don't mind the constant upsell pressure.
• Choose Fitr if: You want a simpler feature set and are willing to sacrifice a percentage of your total revenue for it.

However, neither platform offers the best value for a modern coaching business. Both lack the AI and automation features that are becoming standard, and both have pricing models that seem designed to take advantage of trainers.

Before you commit to a platform that will penalize you for your success, it's worth exploring an alternative that offers a fairer, more transparent path to scaling your business.